Multiplatform Syndication

Multiplatform syndication is a form of content syndication that allows you to reach your target market as effectively as possible and respond to trends immediately, as DCM Services enables you to distribute your content from a single system to a variety of platforms. The various options are outlined below.Use Multiplatform syndication to distribute content from a single system to:

Integrate your content in no time at all into your business partner’s or stakeholder's website using Website syndication.

Web Parts are designed to easily include your calendar, the latest news updates or a reservation form on your business partners’ websites. Featuring their own distinct design and functionality, Web Parts ensure that site users will instantly be able to tell your message and service from content provided by others. Using the net becomes easier: your partners can make a reservation or check a hotel’s availability without needing to navigate to another website.

Increase the number of online sales outlets selling your product through Webshop syndication.

Live!Syndication enables users to send HTML publications to any mobile phone with an Internet connection. With the current generation of mobile phones being available in an endless variety of designs, screen sizes and features, each phone requires a custom-made website. Live!Syndication ensures that the qualities of the original message or visual remain unchanged but are adapted to the measurements and applications of the phone receiving the message. Mobile websites provide you with access to the mobile phones of your target market or audience.

A major part of the iPhone’s appeal to users is the option to download an endless variety of special apps from the App Store. Apps extend the options offered by mobile websites: a native iPhone app can use the many options and features offered by the iPhone, such as GPS, Accelerometer, Multi-touch, etc., enabled by your own Live!Syndication solution. This ensures an unlimited variety of content opportunities. As a creative think tank and developer of content syndication for iPhones, DCM Services is highly experienced in this area. We can transform your application into a product that can be downloaded as a fully operational tool, in a variety of colour combinations or in conjunction with other, similar products.

Although its use as a marketing tool may be limited, texting is perfect as an additional service you can provide to your target market – using Live!Syndication. Once you’ve asked users for personal permission to send them information by text, you can send them text alerts and provide them with the information of their choice, including anything from new product launches to the weather to traffic updates. Text alerts can also be used to monitor the Live!Syndication process.

Use Live!Syndication to publish information on your dealers’ websites through Dual-Branded Flash banners. If you’d like to promote a new model or product on your dealers’ sites, Live!Syndication will incorporate their name and logo into the Flash Banner. The banner is then integrated into your dealer’s website as a fully customised visual, instantly attracting users’ attention to your new products. Live!Syndication also enables you to customise larger Flash animations.

XML Feeds enable Live!Syndication to control any other system, from narrowcasting to any system equipped to download XML content from Live!Syndication. This ensures that your information can be adapted to communicate with an even larger audience. Live!Syndication can serve as a Single Source of Truth (SSOT) in your overall communication network, with external applications driven by the raw XML data of the Live!Syndication server.

Using Live!Syndication, you can strengthen the relationship between your end user and your reseller or business partner by including your reseller’s name and logo in your information, ensuring that you’re both always visible and instantly recognisable.And Live!Syndication can take your branding even further: the text of your PDF brochure can be fully customised by using an on-the-fly merge and turning it into a dual-branded PDF. Additionally, it is possible to provide these PDFs online in a flippable format, allowing users to flick through the documents as if they were physically holding them.

Narrowcasting is designed to display your marketing information on digital screens in a variety of public spaces, including department stores, supermarkets, car dealerships, public transport and food establishments. A successful sales tool designed to advertise products, services, events and trends to consumers, Live!Syndication facilitates a link between your content and the narrowcasting system. You control what information is displayed on the screens and can change this at any time.

As a manufacturer or producer, you don’t want to rely on just the sales efforts of your dealers – you want to play an active role in maximising your revenue. That’s why DCM Services is currently developing a new feature for Live!Syndication that will enable you to use your dealers’ customer database without needing to actually access or even view the data. You inform your dealers that a mailing is ready for distribution, and as long as the dealer hasn’t deactivated the ‘out’ button, your mailing will find its way to your customers. Live!Syndication ensures full protection of your dealer’s data – although you won’t actually see this data, you will receive a report on use and customer behaviour after you’ve sent the mailing.

An increasing number of organisations are using social media, the fastest way to reach a mass audience. Through online platforms such as Twitter, LinkedIn, Hyves, Facebook and YouTube, people share stories, knowledge and experiences. Twitter and other social media allow you to distribute your content to your target market in a matter of seconds. Live!Syndication makes it easy to create a link with all social media: by reaching your target market, customers or prospects through the interactive media they use, you can respond to current trends and needs. You can also use your Single Source of Truth for controlled publication to media such as Twitter, Facebook, Hyves and LinkedIn.

Proximity helps you publish content based on the recipient’s location – all they require to use this service is a Bluetooth phone. It allows you to advertise directly to your target market. Consumers use their phones to find out where to buy their favourite products, giving you the opportunity to generate interest in the launch of a new model or a special offer for an existing product.
Live!Syndication supports 3 types of proximity marketing:

1. Information based on the visitor’s location
2. Information based on the business partner’s location
3. Information push based on a visitor’s physical presence near a proximity point